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Home /  Home Warranty Companies / How to Open a Home Warranty Plans Business?
last_updated_date Last updated: January 19, 2023
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How to Open a Home Warranty Plans Business?


The American Home warranty business is a multi-billion-dollar industry. A lot of investors across the country are taking a keen interest in this vertical. This gives ample opportunity for warranty companies to grow to greater heights in the future. There are many big players in the market right now, and yet there is enough opportunity for more to get in. It is a good idea to become an entrepreneur and own a home warranty business. It is also an opportunity for businessmen to expand their vision in a lucrative way.

Today the home warranty industry is very competitive as a lot of companies are offering good plans at competitive prices. To be successful in this industry you must be ready to face different challenges and stand out from your competitors.   

There is no doubt that starting your home warranty business is going to require a lot of effort, devotion, and hard work. But if you plan, prepare, and research, your company will definitely be a roaring success. To help you open your home warranty business, we have listed some important factors you should consider.


Let’s Take a Look 

1. Create a Business Plan 

As someone who is looking to start a company, the first step is to create a business plan. A successful plan should include a summary, a description of the company, and a market analysis. If time is not on your side, you can use a simple business plan software to help you facilitate the process. A good business plan can really set the tide for your company to launch successfully in the market. 

2. Prepare a Budget 

Budget is an important aspect while starting a new home warranty business. Decide how much you are going to spend on marketing, sales, one time expenses, variable costs, and so on. Try to make sure you do not overshoot your budget while opening your new business. If by chance you do overshoot the budget don’t worry, you can cut costs somewhere else. 

3. Strive For Positive Reviews Online

For someone starting out if your home warranty company starts receiving positive reviews online, it will go a long way. Positive reviews build a good reputation in the home warranty industry, among customers and other stakeholders.

4. Research The Competition

You must assess the market and check out other companies in the business. Some of the top companies in the home warranty industry are American Home Shied, The Home Service Club, Select Home Warranty, Choice Home Warranty, etc. You can check out these companies right here.

Researching what these companies offer, will help you understand the different intricacies of home warranties. Talking to someone in the business can also help you get a few tips, on how to start up, and the do’s and don’ts which you should keep in mind.  

5. Good Customer Service

One of the main aspects of a home warranty company to be successful is customer service. While opening your home warranty company, you must invest heavily in customer service, as it is the soul of the company. Customer service will be the first point of contact between the customer and the home warranty company.

6. A Wide Network of Contractors

All home warranty companies must have a wide network of technicians to help fix different appliances in one’s home. While starting out it is essential that you hire the right technicians for the job.

7. Different Plans For Different Customer Needs

While opening up your new company, you must cater to different customer needs. Build plans that serve different homeowners’ needs. This was you create more opportunity for sales in the future. You must also decide on an appropriate budget for your plans and deductibles.

8. Decide Which States You Will Offer Services In

As a new home warranty company, you must decide which states you want to offer coverage in. Each state has different regulations that must be adhered to while opening a business. You could gradually increase coverage as you get a hold of the different aspects of your business. It is also important that you consider where you are going to set up your head office as this will have an impact on your business.

9. Invest in Marketing 

Marketing is one of the most important factors one needs while opening a home warranty company. There are different types of marketing strategies such as Digital Marketing, Influencer Marketing, Brand Marketing, Guerilla Marketing, Affiliate Marketing, etc. A new business can consider these types of marketing techniques depending on how to they want to define their brand. 

10. Put Forward a Strong Sales Team

A good sales team can really help you boost sales even before your company is out in the market. You can even get good leads if you develop the right strategy with your sales team. Once the home warranty company is in the market, sales will be the driving factor that will make or break your business.  


Starting a new company is a challenging and exciting time. There will be different requirements that you need to complete within a period of time. Developing a positive attitude through your journey of starting a new company will hold you in good stead for the future. You can also check out and see how customers have reviewed their experiences of warranty companies. This will help you understand what customers want in a company.  

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